View from Russian Ridge Preserve to Mindego Hill by Karl Gohl

50th Anniversary At-A-Glance (Internal)

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Midpen 50th anniversary logo

 

 

 

This is your one-stop shop to find the latest news, outreach campaigns, and events for the year-long celebration. Check back as we will continue to provide updates. 

 

January

  • 11 – Launch of Open Stories. This campaign will help tell the story of 50 years of open space protection, restoration and enjoyment. First profile highlighted Valentin Lopez, Chairman of the Amah Mutsun Tribal Band.
  • 26 – Official launch at board of directors meeting
  • Web page, logo, 2022 calendar, timeline, and email signature launched
  • Media outreach begins


February

  • 12 (pandemic permitting) – Pop-Up Preserve Tabling at Los Trancos, in conjunction with Latino Outdoors "Art from the Heart" event
  • Open Hearts love letters social media activation begins – Follow along on Facebook, Twitter, Instagram and LinkedIn. We're inviting fans to submit love letters about open space that we'll share. Each participant receives a Midpen 50th Anniversary calendar while supplies last.
  • Open Stories continues weekly
  • Media outreach continues


March

  • 27 – Nonette Hanko honored as Bay Nature's 2022 Local Hero
  • 28 Pop-Up Preserve Tabling at Rancho San Antonio
  • #SpottedAtMidpen social media activation begins – follow along on Facebook, Twitter, Instagram and LinkedIn. This year-long photo challenge will encourage preserve patrons and visitors to submit photos featuring natural beauty, as well as abstract concepts like "peace of mind," "family" and “study break.” Kickoff will begin in March by publishing guide to plants and wildlife common to the region. Posts selected for monthly features win commemorative prizes.
  • Open Stories continues weekly
  • Media outreach continues, paid media begins


April

  • 3 – Pop-Up Preserve Tabling at Ravenswood
  • 30 – Bayside Family Festival at Ravenswood from 11 a.m. to 3:30 p.m.
  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 


May

  • 27 - Pop-Up Preserve Tabling at Sierra Azul
  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 


June

  • 3 - Pop-Up Preserve Tabling at La Honda
  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 


July

  • 8 Pop-Up Preserve Tabling at Monte Bello
  • Open Stories continues weekly
  • OuterSpatial Explore Challenge launches
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 

August

  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 
  • TBD – Pop-Up Preserve Tabling


September

  • 10 – Coastside Community Event at Johnston Ranch from 11 a.m. to 3:30 p.m.
  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach and paid media continue 
  • Bay Nature magazine insert
  • TBD – Pop-Up Preserve Tabling


October

  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • Media outreach continues
  • TBD – Pop-Up Preserve Tabling


November

  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • TBD – Pop-Up Preserve Tabling
  • 50th Anniversary documentary tentative air date


December

  • Open Stories continues weekly
  • #SpottedAtMidpen continues
  • TBD – Pop-Up Preserve Tabling
  • TBD (construction permitting) – Partnership Reception

 

Docent-Led Activities

To celebrate Midpen’s 50th Anniversary in 2022, we are offering an “All Preserves Great & Small” hike series led by docent naturalist Frances Reneau and assisted by others. These guided experiences provide an opportunity to visit all Midpen preserves and explore what makes each preserve such a special place. More walks will be scheduled throughout the year!

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